Written, Produced & Directed by Sam Bajoghli
About this project:
This fictional advertisement for the Ministry of Education addresses the increasing number of violations of compulsory education since the introduction of mask mandates and the transition to distance learning. Over the years, approximately 2,400 children and teenagers were annually registered for homeschooling. However, in the school year 2021/22, this figure drastically surged to around 7,500, more than tripling the usual count. Furthermore, numerous cases of school refusal exist, where students, for instance, evade external exams or stay away from classes despite the disapproval from the educational authorities.
With a humorous approach, my fictional advertisement aims to raise awareness of this issue and encourage children and teenagers to actively participate in school education once again.
The storyboard:
